What is E-Commerce?

E-commerce is short for “electronic commerce” or the act of buying and selling products and services online. Year after year, internet sales have continued to grow as consumers now have the luxury of buying a product they see in the store online, have it shipped to their home, and in many cases with free shipping included. The convenience factor of sitting in your pajamas buying something online vs. driving to the store is priceless to many. E-commerce has changed the way that people and businesses conduct business as there is very little overhead in just selling products strictly online.

In the old days, owning a store-front or “brick and mortar” store was the only way to conduct business and sell products. Many small storefronts still operate this way. though businesses who sell their products and services to a national audience have found e-commerce to be their business savior. The rise in internet sales has also led to the rise in small businesses being able to compete against the big store corporations in ways they were unable to before.

What is An Online Shopping Cart?

An online shopping cart is a virtual cart where you collect all of the items you want to purchase on a specific website. The customer pays online via credit card, PayPal or any other approved payment option.

If you are looking to start an e-commerce company and build a website for selling products, there are many things to think about.

1. How many products are you looking to sell?
2. What type of payment options will you allow?
3. Will you charge extra sales tax, handling fees or shipping fees?

When hiring a web design company to develop a website for you, there are a few phrases that are more advanced than just building a normal website. After the website is built, each product that will be for sale needs to reside in the shopping cart administration with all of its information. Each link or “add to cart” button on your website will link to the corresponding item residing in the shopping cart admin. As a business owner, you’ll want to set up a merchant account, which is where the payment processing occurs. After a merchant account is a setup, you need to set up a payment gateway for the merchant to send the transaction through. The payment gateway takes the transaction and forwards it through the payment processor used by the merchant’s bank.

The payment processor takes the transaction and forwards it to the proper credit card company used.

Mobile Mobile Web Design Tips

When you are designing a website, usability is extremely important. This allows visitors to easily access the information they are looking for on the site. The good news is that creating a usable website doesn’t have to be expensive.

Knowing a few basics can help you to design a site that is easy to use, which is sure to attract more visitors. If you’re working to design a great website, here are a few Mobile Web Design tips you definitely should use.

Avoid Too Many Graphics

While a few graphics can definitely add to the design of any website, too many graphics can be a huge problem. You don’t want to distract the visitor from the main purpose of your site by overusing the graphics.

Don’t work to decorate the site. You only want to use graphics to actually improve the web page, not to simply add decoration. When it comes to graphics, less is going to be more when it comes to the usability of the site.

Add a Tagline

One of the important Mobile Web Design tips to remember when designing a site for maximum usability is to add a tagline to your website. This is basically a motto or statement that can be used to state your mission or philosophy.

On the first page, this should be the main element that is seen. It should use one phrase to describe the entire site. Websites only have a few seconds to get the attention of visitors and a clear tagline can help keep the attention of your visitors so they are more likely to look at other pages on your website.

Include a Site Search

Another of the important elements that should be included in your website design is a site search option. Users like to have the option to easily search for something on a site. The search text field should be at the top of the website so users can easily find it.

Also, it’s recommended to make it about 27 characters wide so that it is easy for text to be seen when doing a search. Show the search button clearly as well.

Create Easy Pages To Scan

It is also very important to create pages that are easy to scan when you are designing a website. Pages that can easily be read are going to help you keep visitors coming back again and again. Most users on the web today scan through web pages instead of actually reading them.

They look for lists, bold text, and titles. This means that you want to design your text for easy eye tracking so users won’t just click away from your page.

These are just a few of the great tips you can use for your own website design. Remember, you want a website that is easy for your visitors to use. If they cannot easily use the site, chances are that they will leave your site and never visit again. By implementing these tips, you can ensure that the entire website is designed with maximum usability in mind.

Youll find it easier to engage first-time visitors and you’ll also encourage return visitors as well, which is sure to help your business become more successful on the web.

The 2 Most Important Things in Onsite Optimization

Having a business website online means the site owner must have the ability to bring a high volume of traffic to the website to make sales. However, should that website not be visible enough to pass traffic and not experience a high enough click-through rate or conversion rate, then onsite optimization is necessary.

One of the most important things to do when using onsite optimization is that times have changed. What has typically worked in the past may not work now, so tailoring the new onsite optimization techniques to work with the new algorithms for page ranking is necessary.

For example, Google used to give a Quality Score based on keyword density alone, but this has changed that the uniqueness and relevance of the content itself in addition to keywords are just as important. What this means that instead of seeing websites with not so good content (bad grammar) and possibly even content that makes no sense (spun content), but full of keywords ranking in the top spots, websites that show more authority within the content provided with the proper, relevant keywords integrated nicely on the pages within the site are ranking higher.

Another of the most important things to remember when performing onsite optimization is the title tag, of which many people forget to use. This does not mean the title of the content, but the title tag within the HTML source code of the page itself. Every site owner and designer should remember to optimize this area; otherwise, they could be missing out on many page ranking opportunities. Simply adding a keyword or two to the title tag, so long as it is relevant to the content provided within the page, can increase a site?s traffic exponentially because that site shows in the top spots of the SERPs.